KisanDirect Agro Marketing
Social Media Marketing Agro-Produce
Project Overview
KisanDirect Agro wanted to cut out spoilage and wholesale margin losses by connecting growers directly with urban households.
The Challenge
Heavy wholesale cuts and transit delays causing fresh mangoes and citrus to spoil before reaching urban homes.
The Solution
Built an on-demand harvest pre-order funnel that harvested produce upon booking and dispatched directly to homes in Lahore & Islamabad.
Results
-28% Transit Spoilage
+35% Farmer Net Margin